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Notes on video lecture:
Three Definitions of Advertising
Notes taken by Edward Tanguay on December 29, 2016 (go to class or lectures)
Choose from these words to fill the blanks below:
festival, nectar, market, wine, sponsored, capitalist, Laver, device, define, modernity, specificity, Williams, context, wealthy, expert, placement, Medici, audio, salesmanship, Soviet
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advertising
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we know it when we see it, but it can be difficult to             
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three definitions
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1. "any              which first arrests the attention of the passer-by and then induces him to accept a mutually advantageous exchange"
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James           , art historian, late 19th century
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a broad definition
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includes a flower that attracts through its color and              a butterfly to land on it, and in return, the butterfly helps to pollinate
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being so broad, we lose the                       
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picture of roadside women at a              in India
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they have laid out fruits and spices that are for sale
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Herculaneum
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ruins in Italy
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in excavating this city, one found signs that          was for sale in building
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key features
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exchange
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attention
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mutuality
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2. "the official are of                      society"
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Raymond                 , social theorist
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a kind of sponsored are that is a part of a particular kind of society, namely, capitalism
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is locating advertising in a particular                today
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it is the official art of current society just as churches of the medieval churches had church windows
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today, Coke might pay for the artists, back in the 16th century, wealthy patrons such as the church and                individuals and families paid for it
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portrait of Catherine             
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portrait of Frederick Barbarossa's wedding
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in contrast in              society
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large image of Stalin being promoted to the public
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Superbowl
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the great                  of advertising in American culture
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key features
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links advertising to the social context in which it exists
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not general as in Laver's definition
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focuses on                   
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as                    art
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someone is paying for it, i.e. usually corporations
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advertising is supportive of the social, political, and economic system
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3.                          in print
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John E. Kennedy, advertising copywriter
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advertising is what had pasted as salesmanship prior to print
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old image of a department store
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you sit at a glove department
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you sit across from an             
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dialogue between salesman and consumer
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advertising takes this phenomenon and converts it to print
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image of London train station late 19th century
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advertisements everywhere on wall
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radio
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shift from print to           
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advertisement from 1936
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television
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1940s and 1950s
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needs to account for
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all advertisements on the computer and mobile devices
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product                   
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stadium advertisements
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face-to-face communications
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social media

Spelling Corrections:

escavating ⇒ excavating
focusses ⇒ focuses
Three Definitions of Advertising