The Learn Tracker
...life-long learning: structured, organized, searchable...
924
Lectures Watched
Since January 1, 2014
Hundreds of free, self-paced university courses available:
my recommendations here
Peruse my collection of 275
influential people of the past.
View My Class Notes via:
Receive My Class Notes via E-Mail:

VIEW ARCHIVE

Contact Me via E-Mail:
edward [at] tanguay.info
Notes on video lecture:
The Use of Press Releases in Journalism
Notes taken by Edward Tanguay on May 29, 2015 (go to class or lectures)
Choose from these words to fill the blanks below:
image, following, social, read, identical, press, lives, street, influences, unemployment, based, missing, journalism, disease, reporters, reworked, pictures, China, feedback, negative, actions, PRWeb
•
why care about news
•
some news stories directly affect our           
•
numerous people taking to the              in your community
•
a deadly                that breaks out
•
the                          rate reaching a record high
•
today what we do on the Internet can determine news
•
e.g. picture posted on Facebook of racist restaurant sign in            that was picked up as a story by many international papers
•
our                are becoming part of the news
•
more and more people are getting their news through              media channels
•
more and more, what we like, share, tweet, comment and tag                      what news is seen
•
through the Internet, journalists are also getting real-time                  on their stories
•
the reaction they get on social media affects the way they make editorial judgements
•
news stories
•
differs from other story telling
•
factual
•
where do journalists get information about stories
•
start with press release
•
Hong Kong University sent press release to newspapers
•
invited                   
•
two local papers published news story based on            release
•
stories were essentially                    to the press release
•
different was that the news stories included a                  aspect, that the school's ranking had dropped
•
the rest of the articles was a                  version of what the university wanted the press to publish
•
how should we          these types of news articles?
•
is rewriting a press release a work of                     ?
•
the purpose of a press release
•
promote a product
•
project a positive           
•
if we could identify where journalists get their information, we would be better off
•
we know why it's there
•
we have a better idea what other information could be               
•
check government press releases
•
check in the                    days for stories which use them
•
see how much text and                  are taken as is
•
example: a fake press release distributed through            which reported that Google bought a WIFI company for $400 million
•
activity: find a news report that is            on a press release

Ideas and Concepts:

From the we-are-the-news department, via this morning's Making Sense of the News class: "Today what we do on the Internet is determining more and more what news we see, e.g. a picture someone posted on Facebook of a racist restaurant sign in China was picked up as a story by many international papers. Not only are our online actions becoming part of the news, but more and more people are getting their news through social media channels, and more and more of what we like, share, tweet, comment, and tag influences what news is seen by us and others. In addition, journalists are now getting real-time feedback on their stories, the reaction they get on social media affecting the way they make editorial judgements."
Rhetorical question of the day via tonight's Making Sense of the News class: "Is rewriting a press release a work of journalism?"
The Use of Press Releases in Journalism