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C O U R S E 
History of Rock, 1970-Present
John Covach, University of Rochester
C O U R S E   L E C T U R E 
Classic Rock of the 1990s
Notes taken on January 17, 2018 by Edward Tanguay
the creation of rock history
classic rock was created in the 1980s as a radio format
one of the most important changes in the 1980s was the transfer of technologies from analog to digital
from cassette tapes and vinyl records to CD
starts to happen in 1982
Sony and Phillips combined forces to develop and standardize CD technology
CDs were advertised as high quality and digital so doesn't wear out
CD re-issuing
they tried to talk consumers into buying all the music they had on records, now on CD
this actually worked quite well
they added bonus tracks, which helped sales
repackaging older songs worked well e.g. box sets with a booklet, a kind of pop musicology
this worked well until around 2000 when Napster came along and enabled people to get music for free
radio consulting
top 40
ways to get the maximum audience in order to get maximum advertising
Lee Abrams
credited with developing the rock format employed by hundreds of radio stations across the country, as well as co-founding XM Satellite Radio.
Fred Jacobs
1985 first classic rock station goes on the air
by the end of the decade almost every station has a classic rock station
all songs are four minutes long
the whole idea of having a format is to keep people listening
early ones
Bob Dillon
MTV and VH-1
lead components of programming that lent itself to historical interest
facts popping up on videos
"behind the music" and "legends"
patterns emerged
hardly any of the music is included since that would have to be licensed
every story follows a similar rags-to-riches pattern
humble beginnings
early success
tragedy strikes
where they are now
these things are historically flavored entertainment, not really history
rock histories released
PBS and Time-Life
each 10 episodes
for people who are interested in the rock history
Beatles Anthology
history of the Beatles told by the Beatles
the sense that rock has a history
university courses appear
Rock and Roll Hall of Fame
1983 founded
1995 building in Cleveland opens
Seattle: Experience Music Project
older musicians were still popular within the 1990s
The Beatles
Free as a Bird
Real Love
added tracks of John Lennon
The Rolling Stones
1994 Voodoo Lounge
Eric Clapton
1992 Unplugged
"Tears in Heaven"
Peter Gabrial
1992 Us
1993 Ten Summoner's Tale
Bruce Springsteen
1995 Greatest Hits
1993 Zooropa
by the mid 1990s every new release didn't just compete with other new releases, they competed with other albums from the 60s, 70s, and 80s
new artists had to compete with other generations of artists for attention, e.g. with
Paul McCartney
Eric Clapton
Peter Gabriel
Bruce Springsteen
so there was a bit of layering
an interest in history
rock culture became something that you don't just give up when you get out of your 20s